We live in a world of information flows. They surround us everywhere and always: radio, television, the Internet, advertising banners, monitors on buses, newspapers, magazines and social networks. Modern man today is completely surrounded by all sorts of information. Every organization, every manufacturer of goods and services wants to convey information to the consumer, and all these streams create chaos in the information field, and the consumer chooses only interesting information streams today. Information flow manager is becoming the most demanded profession in the information world. Creating a rating for an information flow is a selection of interesting content, unobtrusive advertising. It is necessary to serve a large number of spectators with the given parameters: place of residence, language of communication, age, gender, interests and preferences